What's next? Free e-mail?

I've posted before about how Classmates.com just doesn't get it. And then yesterday I see this banner ad:

In a world where I already can access a "gazillion" photos for free on Flickr, Facebook, MySpace, etc., etc., etc., why is this news? I guess for a company that still charges people to read their e-mail, this seems pretty revolutionary. It's not.