Sunday, February 3, 2008

SoundBite Bowl Part XXI--includes local spots

NFL SuperAd—FG. As much as they played up the Hassleback spot, I thought that was going to be the winner. But the Ephraim Salaam spot was a great story that will connect fans to the game. Given all the hype for this user-generated campaign, I was pleasantly surprised how good this was.

Bart’s Car Store—incomplete. For the love of God, if you’re going to buy time during the Super Bowl please make a new spot.

MidWest Federal Credit Union—incomplete. Cheesy thumbs up from vaguely Ashlee-Smpson-like girl. Cheesy jingle. Waste of money.

Dairy Queen—incomplete. this spot is so old that it’s pretty much wallpaper.

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