Sunday, February 3, 2008

SoundBite Bowl Part XXVII

Bud Light—incomplete/HONORARY MENTION for “Semi-Pro”—FG. This ad does nothing for Bud Light, but it’s exactly what I had in mind when I thought the “Semi Pro” ad should have made better use of Will Ferrell. This is what I'm talking about when I say don't pay someone else to steal your thunder

Hyundai, "Tomorrow"—incomplete: for a company that’s so smug about not caring about Super Bowl ad hype, they sure seem pretty intent on creating some Super Bowl ad hype

“The Moment of Truth” promo—incomplete. Chad Johnson yelling “OCHO CINCO!” is not always a slam dunk, despite what the people at Fox appear to think.

No comments: