Thursday, February 14, 2008


SBB opened 2008 with a discussion of Lake Superior State University's banished words, which included the phrase "it is what it is." Well, despite LSSU's efforts, IIWII is alive and well, according to a story on NPR this morning. You'll want to click through for the complete audio clip (it's less than 4 min.), but one highlight is northeast Indiana's own Rep. Mark Souder displaying his usual tenuous grasp of the zeitgeist, seeming to believe that IIWII is a new, fresh-from-New York thing. Well, it's been more than three years since USA Today dubbed IIWII the "Sports Quote of 2004," and a couple of years since the Pittsburgh Post-Gazette gave the phrase its "Trite Trophy" two years in a row. Maybe someone should send Souder one of these so he can say "been there, done that, got the T-shirt."

1 comment:

Erik Deckers said...

I think IIWII (love the abbreviation) is ever going to go away. Roughly translated, it means "I can't add anything interesting to the rest of the conversation, so I'm going to say this in the hopes that you'll change the subjet."

I wrote about LSSU's list on my blog at the beginning of the year. It's my annual tradition. Good to see I'm not the only one who reads that list.