Sunday, February 3, 2008

SoundBite Bowl Part XX

“Jumper”—incomplete. Nothing special despite Samuel L. Jackson’s voice and a reminder that “Hey! We made The Bourne Identity, and that was pretty good!”

eTrade, "Spit up"—incomplete. I’m probably alone on this one, but articulate, talking babies seemed played out ever since Look Who's Talking. Plus, I was focused on the baby and missed anything they said about why eTrade deserves my money. (And the barf take was a little gratuitous, dontcha think?)

Bud Light, "Fly"—incomplete. I like this campaign, but this one was just O.K. One note: this was almost a pretty dark spot, but showing the guy alive at the end saved it.

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