Later this month, SBB will review The End of Marketing as We Know It by Sergio Zyman, the former CMO at Coca-Cola. I'm reading this one at the suggestion of Kyle Lacy of Got Brandswag?, with whom I connected through Smaller Indiana. Thanks for the recommendation, Kyle, and thanks to the reader who suggested SBB giving advance notice of upcoming books of the month. And if you have any books you'd suggest that I put on my reading list, send me an e-mail or leave a comment here.
Monday, February 4, 2008
SBB's Next Book of the Month
Stumble it!
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