Tuesday, February 5, 2008

A collision of bad ideas

Earlier this year SBB piggy-backed on a Collective Wisdom post critical of DeHaven Chevrolet's name change to Summit City Chevrolet. And we've also voiced our distaste for the FortWayne.com interruption-based video ads. Well, these two bad ideas have now collided in the form of a Summit City Chevrolet video ad on FortWayne.com.

Sure, branding isn't easy, but throwing away a perfectly good name for one with zero equity doesn't make things any easier. And neither does trying to trick the audience into hearing your pitch.

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