Sunday, February 3, 2008

SoundBite Bowl Part XII

Pepsi, "Magnetic Attraction featuring Justin Timberlake"—incomplete: does anyone really think you can earn enough points to win a TV by drinking Pepsi? Also, pratfalls seem to be the order of the day. As my son said, “there’s a lot of knocking out and smashing lately.”

Doritos—FG: good punch line (with the punches delivered by a giant mouse); will probably be on a couple lists of favorites tomorrow. Also, this note from splendAd:

For the 2007 Super Bowl, the Doritos "Crash the Super Bowl" contest resulted in five finalists, one of which was "Mouse Trap" by Billy Federighi of Beverly Hills, California. "Mouse Trap" wasn't chosen to be aired during the Super Bowl, but all five entries are part of an overall campaign in 2007.

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