Saturday, January 19, 2008

Super Bowl Ad Shuffle

Hyundai was out. Now they’re back in.

And if you want a full rundown of who’s running what during the Super Bowl, Advertising Age has put together the complete lineup, so far. (Hyundai is listed as day-to-day.)

A few highlights:
  • Anhauser Busch has 10 spots in the Super Bowl. That’s $27 million they could have spent on beer.
  • Frito-Lay is once again going the user-generated route.
  • GoDaddy’s Bob Parsons is in his annual battle with network execs. (Read more about it on his blog.)
  • The NFL reveals the winner of its “Superad” contest
  • Justin Timberlake’s back in the Bowl courtesy of Pepsi, hopefully keeping his grubby paws to himself this time
  • tries to win the Super Bowl of Sucking. Again.
  • Victoria’s Secret is in, undoing everything that the Dove Campaign for Real Beauty did for female self-esteem.

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