Saturday, January 12, 2008

Good URL Bad URL saves the day

I was writing some copy for a client brochure the other day, and it came time to include their web site URL. I was immediately thankful for the blog Good URL Bad URL, because its consistent excellent advice influenced how I formatted the address. What might have been illegible was now at least a little better, thanks to this great resource.

Good URL Bad URL is worth a spot in your Google Reader on on your blogroll, but the site's "URL Best Practices" provide a great overview of what you'll find there:


1. CapitalizeTheFirstLetterOfEachWord.


3. Whenever possible, use

4. If .com is not available, use

5. If .com and .net are taken, find a new brand name. Seriously.

6. Use when running an integrated media campaign.

7. Use subdomains when driving people deeper than your homepage - e.g.


1. Don't include www. We know to go to the World Wide Web to find you.

2. Don't include http://. If your audience isn't web savvy enough to know where to
type the URL, you shouldn't have a website.

3. don'tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)


5. No-hyphens/or slashes.

6. Don't use acronyms, abbreviations, or numbers unless your brand is widely known as such.

7. Don't bury your URL at the bottom of a billboard. I'm the only nerd driving around with a 4x zoom lens to find URLs.
A well-formatted URL is one of those little things that can help your message stand out. And that's what makes Good URL Bad URL a standout blog.

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