Wednesday, January 2, 2008

Southwest ends mystery

Southwest Airlines has ended the mystery surrounding the campaign, adding their logo to the website and closing one of the spots with a Southwest tag. The payoff appears to be the introduction of new goodies for business travelers, but it's becoming a bit of a mess: Southwest also has incorporated a "LUV is..." tag into the campaign, although getting the joke seems to be contingent upon knowing that "LUV" is Southwest's stock ticker symbol.

I'm usually a big fan of Southwest's stuff, but they're losing me with this one. Am I missing something?

1 comment:

Richard said...

If this started out as a teaser campaign, it was a good one. But now adding the Southwest Airlines branding without any call to action yet, leaves me shaking my head. If paying more to stand in line less to board a plane is more productive- So be it. The Superbowl is less than a month off, and to drag this out would be detrimental to any marketing goal. Hopefully in the next week or so we will know Southwest's Goal. Just my two cents-