Four months ago, Launch Mobile Media
joined Fort Wayne
Prior to Launch's launch, I'd had several conversations with co-workers and clients about whether mobile billboards were a viable option in a city the size of
Last week, I spoke with Nicholas Cochran, one of Launch’s owners. Nicholas gave me an overview of the business and highlighted some of their successes during their first four months. He explained some of the ways in which mobile billboards compete favorably with other forms of outdoor advertising, and described some technologies that his company was considering to make their medium even more effective. Nicholas also detailed some of the early successes that his company has achieved, including one client who signed a 12-month extension after just two months with Launch.
Did Nicholas change my mind about mobile billboards in
Now that Launch's trucks have been on the road for a few months, have you seen them? Has anyone used mobile billboards, either in Fort Wayne or elsewhere, to advertise their business? What do you think?Photo: Launch Mobile Media