Monday, January 14, 2008

A Whopper of a recall rate

Today's "3 Minute Ad Age" reports that the Burger King "Whopper Freakout" campaign has generated the highest recall rate in the six years that IAG Research has been tracking viewer response to TV ads.

The "Whopper Freakout" spots
certainly are memorable, but the long-form video has one major flaw: if someone orders a Whopper and you give them a sandwich from Wendy's, it only makes sense that they're going to get a little angry--and not because he or she is a Whopper purist. If you give me something from altogether different fast food chain, it says something pretty bad about your quality control. I'd be freaking out, too, wondering what other surprises might be waiting for me in my fries or my drink.

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