KFC user-generated Super Bowl promotion takes flight; Coors Light entries still horrible

Tuesday’s USA Today reports that KFC has introduced a Super Bowl promotion that actually sounds pretty decent:

KFC's contest, which began Tuesday, invites football and fried chicken fans to upload video of themselves doing an arm-flapping "chicken dance" at ShowUsYourHotWings.com. The most creative dancer wins a KFC-catered Super Sunday party package that also includes a new flat-panel TV, limo service for the guests and cleaning team to tidy up the next day.

[...]

In addition to asking regular folks to participate in its chicken-dance challenge, it also will involve Super Bowl pros. KFC will send letters to Patriots and Giants players, as well as halftime performer Tom Petty, asking them to do a chicken dance in the end zone or, for Petty, on stage. If anyone does it, KFC will donate $260,000 to Colonel's Scholars, which provides college scholarships.

KFC’s effort looks especially good after a peek at this week’s Coors Light Super Bowl user-generated videos. After Week 1, I didn’t think it could get any worse. I was wrong.