Monday, December 31, 2007

NFL playoff teams are set, but Super Ad is still up for grabs

The NFL regular season is over, but you still have until Jan. 6 to vote in the NFL’s “Superad: Who Wants it More?" contest. The winning player’s spot will run during Super Bowl XLII on Feb. 3, and one lucky fan will win a trip to the game. The contest represents a departure from the user-generated content trend, perhaps because of some of the parodies that rose out of other companies’ user-generated content campaigns. It appears that the NFL is playing it safe, getting its audience involved without risking damage to its brand.

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