SBB's first book of the month is Buzzmarketing: Get People to Talk About Your Stuff, by Mark Hughes. Mark was one of the guys who convinced the town of Halfway, Orgeon to change its name to Half.com, Oregon. But my favorite idea from Buzzmarketing is one that he didn't sell: a thought-bubble-shaped blimp that would have floated over Mount Rushmore.
Saturday, December 22, 2007
Book of the Month: Buzzmarketing
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