Monday, December 31, 2007

SBB (beware of oncoming pun) “kicks off” Super Bowl ad coverage

The Super Bowl is such a big deal to the advertising world that it’s kind of like...well, the Super Bowl. With this in mind, SBB will provide a heapin’ helpin’ of Super Bowl posts in the coming weeks, to help you get ready for what advertisers around the nation will be forced to call “The Big Game” (we’ll explain tomorrow). And of course, we’ll recap all the Super spots and the ad world’s (here comes another pun) ad nauseam coverage of its Big Day. One prediction: the spot will suck (we’ll explain later).

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