Tuesday, March 25, 2008

You can't judge a schlemmergulasch by its cover

Yesterday's Funtasticus.com links to a German site that reminds me of two things:

1. German food is different than American food, and
2. Time spent making packaging look pretty would probably be better spent making the actual contents look pretty

The reason people don't always trust advertising is that much of it is inauthentic. But if your packaging fools someone into buying your product once, you can bet they won't give you a second chance the next time they're shopping for nougat pillows.

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