Monday, March 24, 2008

If you read nothing else, read #1

A great list from Ian Lurie's "Conversation Marketing": The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren't. My favorite item on Lurie's list is right there at the top:

1. If you have a Flash introduction on your web site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 10 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please.
Yes, Flash intros look cool. But just because you can do something cool, it doesn't mean you should. Remember, if it doesn't advance the conversation with your customers, get rid of it. Unless you're in the Flash animation development business, all a Flash intro does is get in the way.

And if you need more ammunition to make a case against Flash, here it is.


fairplaybeach said...

Facebook doesn't appear to be as friendly to word-of-mouth business as myspace but on the other hand they do a better job of weeding out the spam. MySpace won't allow direct links though. Facebook is better as long as one doesn't overdo it.

I can't remember the last time I watched a flash intro.

ScLoHo (Scott Howard) said...

A possible alternative to Flash is the Widgets that are becoming widely popular for advertising and content updates (if you are updating your site regularly).

Over the weekend, I rebuilt my home page at using widgets.

The other thing to keep in mind of course is browser compatibility. Safari is now free to PC users, and all new web content should be double checked using Microsoft's Explorer, Firefox and Safari.