Search for more web hits

Stuck with a bad URL? Here's a solution that might be worth trying. This is especially useful given the growing number of web users who use enter website names into search engines instead of typing URLs into the browser's address bar.

Pontiac did this in a TV spot a couple of years ago, recommending that viewers "Google Pontiac" to learn more about the G6. However, they probably were just looking to piggyback on Google's brand (especially given that Pontiac's URL is the decidedly easy to remember "pontiac.com"). Still, however, there's no harm in understanding that the way your customers are finding your site today may be different than the way they found it yesterday.