Monday, March 3, 2008

VisionDirect to host free direct mail seminar for NFPs

VisionDirect, an Indianapolis direct mail and custom printing company, will host a free seminar for not-for-profit organizations on Friday, March 28. How to Create Effective Direct Mail will take place from 8:00 – 11:00 a.m. at Leadership Ventures, 303 N. Alabama St., Ste. 230 in Indianapolis. The details, as provided to me by VisionDirect:

The seminar will cover important topics for any non-profit organization that sends out direct mail for fundraising or membership development. We will show you how to improve your response rate, increase donations through effective copywriting, and find potential new members.

Topics will include:

• Mailing list selection: How to find people most likely to help your organization,
• Tell a story: How to increase donations by telling a simple story,
• Less is more: Improve open rates through basic envelope design, and
• How to save as much as 50% on your postal budget.
With Indianapolis less than two hours away, it's well worth the trip to get some free education that can help your organization reach donors and other influencers. To register, email Seating is limited to the first 30 respondents.

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