Thursday, March 27, 2008

It ain't over until the fat lady sings--or until the fat guy dances

This week, just in time for the start of the baseball season, NPR aired a great story about the Florida Marlins' marketing efforts. Taking a page out of Bill Veeck's playbook, the Fish have assembled a new dance team: the Manatees, shown above in all their guts and glory. The Marlins also will host Saturday night post-game concerts by the likes of Poison and K.C. and the Sunshine Band, dueling pianos, and a marching band. It's enough to make a fan forget just how awful the Marlins are--but will it be enough to get them to Dolphin Stadium? Well, we'll find out on Monday, when the Marlins host the Mets. And if they want to make things even more interesting, maybe they could make Ramon Castro an honorary Manatee for the night.

1 comment:

scott spaulding said...

Heard that story on the way home from work. Interesting to hear how marketing is getting creative while the ownership balks.