Senate candidate holds logo election

Scott Kleeb, a candidate for U.S. Senate, is letting visitors to his web site choose his new campaign logo. I like this idea for a few reasons:

• It gives people some ownership in the Kleeb brand, possibly leading to them having more ownership in his campaign as a whole
  
• It drives traffic to his website, and
  
• It's consistent with the "grass roots" campaign theme he's using to differentiate himself against his opponent

Kleeb announced his campaign in February, just three months before the primary. But with strategies like this, he's quickly making up for lost time.

Hat tip: BrandNew