Wednesday, March 5, 2008

I'm so loyal I can hardly see straight

Yesterday on Brandweek.com:

Miller Brewing claims it has created the first loyalty program of its kind for the beer category, which allows consumers to earn redeemable points when they purchase specially marked packs of beer.
As Windell Middlebrooks might say, "clean up on aisle common sense!"

1 comment:

Daddy-O said...

Can they backdate the reward points through my college years? That would be nice.

And 1) I cannot believe that you found the name of the guy from those High Life commercials; and 2) I cannot believe Windell Middlebrooks is his real name. Outstanding stuff on both counts.