A miscommunication horror story from Michigan. How does something like this happen? Well...
- Imprecise language. If you advertise it as "MIKE'S LEMONADE," don't blame people for thinking it's lemonade. The sad truth is, the root cause of the problem was probably just a lack of space on the sign to call the product what it really is.
- Beauracratic idiocy. O.K., this one's off topic--but c'mon. This is just stupid.
- Marketing. Lemonade's tasty, and it overpowers the alcohol. Great combination, right?
- Fragmentation. We have unlimited choice in products, which makes it impossible to keep track of everything. Why hadn't this dad heard of this particular product? "Nobody in the...family watches much television."
Photo: Eric Seals, Detroit Free Press
Hat tip: NancyNall.com