This 3-minute AdAge" video interview with Richard Schaps, CEO of Van Wagner Communications, is a great overview of current trends in outdoor advertising. And if that's not enough, check out this April 15 SBB post on the same topic.
Bonus coverage: an Oct. 2007 Inc.com interview with Schaps, who appears to have done pretty well for himself in the moolah department.
Photo: XsurrealX on stock.xchng
Monday, April 28, 2008
More on the success--and future--of outdoor advertising
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