Great, great find by one of my co-workers today: the 2004 Frontline documentary "The Persuaders" is available online, in six easy-to-digest chapters. I've only finished the first one, but I'll be watching the other five soon. It's a phenomenal behind-the-scenes look at how brands get built, how ads develop, and why we're in the mess we're in when it comes to communication clutter. It's good stuff, with lessons for marketers and consumers alike. Check it out, and post your thoughts in the comments.
Hat tip: The awesome Julie F.
Wednesday, April 2, 2008
Frontline's "The Persuaders" available online
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2 comments:
This is wonderful...love it....so much that I'd like to be able to show it to my students on Wed....is there anywhere I can buy an instant download of it?
Thanks!
This is a great post Dmitry. I just had one of the ‘Doh!’ moments and ran back to correct my own site before publishing my comment. You see my own comment form did not match what I’m about to advise. I get less comments than you, so never noticed any problem. I’ve changed it now anyway so here goes.
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