Sunday, April 27, 2008

Megabrands: better red than dead to China

A Wall Street Journal story repeated in today's JG discusses the China Olympics ad strategy of such megabrands as Coke, McDonald's, and Pepsi. Their efforts prove two things:

1. Megabrands have only one consistent loyalty: their loyalty to the bottom line

2. Times sure have changed if Coke can run a campaign in China with the tagline "Red Around the World" and not get lambasted from the McCarthyism crowd. 50 years ago--hell, even 20 years ago--people probably would have accused Coke of promoting a global communist plot. It's a good thing we've moved past that kind of paranoia.

Oh. Wait a minute...

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