I watch about zero TV. But last night I wanted a quick entertainment hit, so I clicked over to Hulu and watched a couple episodes of The Office. The experience was phenomenally better than watching TV on the old way. Why?:
- My schedule, not theirs. I watched two episodes, back-to-back, on a Saturday, instead of the only broadcast option, Thursdays at 9. No need to put my life on hold for the networks.
- Great interface. Hulu offers a clean, user-friendly interface, with easy rewinds and fast-forwards. The only thing missing is an "always keep window on top" option so you can multitask without toggling between applications.
- Limited commercial interruptions. Yes, I work in advertising. But that doesn't mean I think the interruption model is the only way. Hulu gave me more evidence that fewer commercials is better for everyone. Because of the limited clutter, I saw spots for only one brand: Healthy Choice. And I never would have remembered seeing their spots if I were watching TV the old way.
- 43 minutes, not 60. Maybe the biggest benefit of all is that I gained back 17 minutes of my life. Limited commercials mean less time spent in front of the monitor, giving me more time to do important, high-level stuff like blogging about watching TV.