Monday, April 21, 2008

Think you've seen it all? You probably haven't seen this.

Looking for a way to rise above other marketing messages? Well, there's something new in the air: Flogos.

These floating logos (hence "Flogos") are a modern skywriting of sorts, but with shapes, not words. They're also more environmentally friendly since they're dispatched from the ground, not the sky. According to the Flogos website, they're made of soap, foam, and
"lighter than air gases such as helium." Shapes can be customized to 24" or 36," and you can have any color you want, as long as you want white. More size and color options are allegedly on the way.

Does this mean we've run out of places to advertise on the ground? Not quite. But it probably means the future of advertising as a whole--not just billboards--may be up in the air.

Hat tip: AdFreak

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