Monday, April 28, 2008

NBA Playoffs ads kinda cool, kinda creepy, kind of cliched

I'm not much of a basketball fan, but this is a decent concept. However, with too many cliches in the copy like "the dream could die," "you dig deeper," and "some dreams fade over time," its effectiveness is a split decision.

Bonus coverage: AdFreak on the similarity between these ads and a recent Time magazine cover.

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