The Marketing Technology Blog on mobile phones and permission

It's been a while since I've posted about why telecomm companies and advertisers need to seriously consider adopting a permission-only standards when seeking to send ads to your cell phone. Yesterday, The Marketing Technology Blog's Doug Karr had some great commentary on that very subject. The entire post deserves a read, but here's a sample to get you started:

The bottom line is that if you don’t give the fifth ‘P’ - Permission - some attention, you’re more apt to do major damage to your long-term marketing. In other words, just because you can use a push technology such as this, doesn’t mean you should.

Doug gets it exactly right. If we keep inundating consumers with unsolicited ads, they are going to be less and less willing to give us any of their attention.