I thought Burger King's Whopper Freakout was a great idea. One of my favorite Chris Farley skits is the "unused camera take" of the "Columbian Decaf Coffee Crystals" commercial, a spoof of the old "Folger's Switch" spots. And I hate snooty, pretentious restaurants. So it's no surprise that I'd like the new Hardee's "Fake Restaurant" campaign.
Brandweek sums up the premise:
New TV spots from Medelsohn/Zien, Los Angeles, use a hidden camera at a fake high-end eatery, dubbed "Grade A Restaurant," where white coated chefs serve Hardee's Prime Rib Thickburgers and Carl's Jr. Six Dollar Burgers to unsuspecting consumers.Check out the entire campaign here.
The dupes get wise when they notice Hardee's bags, called out by the emblazoned yellow star logo, being hauled in and out of the kitchen. In the big reveal, they're informed that they've been eating the fast feeder's fare all along.
The only thing that would make it better would be my favorite commercial actor of all-time, Windell Middlebrooks, ending the spots by saying "$11.50 for a hamburger. Y'all must be crazy."