Improve your social (media) skills

If you're looking for a great overview of how marketing on the web is changing, look no further than the new white paper from Vancouver's smashLAB, "A Primer in Social Media." Although only eight pages long, it packs in several great examples of social media hits and misses, as well as some basic terminology and recommendations. It's a short read that's long on good information--and best of all, it's free.