Media are people, too

Media relations isn't always rocket science, despite a lot of PR people's best efforts to make it much more difficult than it really is. One example: things usually go better when you treat the media like you would want to be treated. Think that goes without saying? Well, someone forgot to tell the person behind this e-mail, cited on The Bad Pitch Blog:

Pretty tight deadline, you should give more notice next time. As my attached bio details, I could certainly speak to the issues. I'm free from 1:30 PM to 2 PM, PST, if that works.

I'll leave it to Bad Pitch to sum this one up:

Thanks for that window Mr. Busy. God complex. Table of one! Might we touch your robe so that we might be healed? What’s the moral of the story? Don’t be a jerk.