Einstein on good writing

Found this Albert Einstein quote this weekend:

Make everything as simple as possible, but not simpler.

If you're looking for a definition of good writing, you could do a lot worse. And while both definitions say almost the same thing, Einstein's a slightly more credible source than the guy who wrote this.

Flashback: Silly Brandeis and their Smart Balance/Einstein hybrid campaign.

Bonus Einsteinery: Make your own Einstein chalkboard image.