Wednesday, May 28, 2008

AdPulp on our web conservations

In this post, AdPulp does a nice job of breaking down some of the differences between monologue-driven communication, like e-mail and blogs, versus dialogue-driven communication, like IM and Twitter:

People want to engage by creating stories with others, as they would in real life. When one tells a story in real life, other people add to it in real time (which can be annoying to the storyteller). Twitter mirrors this, whereas a blog is more traditional in its storytelling structure. On a blog a writer offers something, then comments come in, but it's not a conversation just like email is not a conversation. IM and Twitter are conversations; thus, the excitement around them.
This may help explain why IM is gaining preference over e-mail. And while I still don't entirely understand the Twitter phenomenon, the analogy to a conservation seems apt.

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