Saturday, May 10, 2008

Tag--you're it.

Most brands can be summed up in a word or two. And now, Brand Tags is capturing the specific words that a select group of brands call to mind. You can add your own thoughts on the words or short phrases you associate with certain brands, but it's even more interesting to see what others have said. A few examples:

  • The words most commonly associated with Starbucks? "Coffee" and "expensive"
  • Facebook? "Friends"
  • Wal-Mart? "Cheap"
  • FedEx? "Fast"
  • McDonald's? "Fat"
  • Ford? "Crap"
What word or phrase do you think people would use to describe you or your company?

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