Saturday, June 21, 2008

You can't fake authenticity

A recently-released buyer survey on reveals that even as stock photo sites proliferate, art directors and creative directors are becoming increasingly dissatisfied with stock photos. As important as authenticity in communication has become, this is no surprise. You can't fake authenticity, and it's hard to get a model to pose in a way that looks spontaneous.

This is definitely a case where the "Good. Fast. Cheap. Pick Two." rule applies. Stock photos are are fast and cheap. Want good? Well, you'll have to concede either fast or cheap. And you'll need to hire a photographer. (If you're looking for one, I highly recommend this guy.)

Hat tip: AdRants

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