Submissions to the News-Sentinel's Daily Rant are rarely rational or even coherent. Sometimes, they're just plain nuts. But today's entry is a useful reminder of how easy it is to be myopic about your product, service, idea, or world view:
Let’s turn the old OmniSource building into a giant quilt center! We could have festivals aplenty downtown, and it would bring an estimated $6.7 million into the community! Plus, everyone loves quilts!*I don't love quilts. Do you love quilts?
Starting with the premise that "everyone" loves something is a sure way to fail in reaching your audience. Be vigilant about cutting as many people out of your target audience as possible. Don't aim for the masses. Shrink to grow.
*I have no idea where the $6.7 million figure comes from, but Rant ravers usually make up for their lack of facts with their enthusiasm.