Monday, June 30, 2008

Breakthrough ad ideas from

At some point, someone probably said no to all the ideas shown in this post from The finance guy said they were too expensive to execute. The media buyer said they didn't fit into the plan. And the lawyers--well, they said no before you even finished explaining what you were trying to do.

But here's the thing: someone eventually said yes. And when you have a good, breakthrough idea, all you need is for the right people to say yes, regardless of how many people say no. It's a little harder than doing the same thing as everyone else, but in today's communication environment, can you really afford to do the
same thing as everyone else?

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