Tuesday, August 12, 2008

Shiny, blue, and cheesy as hell

On Sunday night I turned on the Olympics for a few minutes, and this GM spot showed up. In the midst of the company's current troubles and the general national malaise about gas prices, the economy, and life in general, it rang more than a little hollow. Sure, the ad is pretty, but it ain't that pretty. Is this really all GM has to say about its products? You'll notice they ditch the word "Hummer" pretty quickly (don't blink at :13, or you'll miss it). Why not get rid of it altogether, and the rest of this one-size-fits-all, trite, let's-pat-ourselves-on-the-back message, and instead devote a full :60 to the Volt? Kind of a metaphor for not being able to let go of the past, no?

Hat tip: The Truth About Cars

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