The New York Times' Olympic wrap-up coverage included two stories about the big winners in media and advertising. Coke, GE, GM, United Airlines, and Visa produced the Old Grey Lady's favorite spots, and the paper also awarded Yahoo and NBCOlympics.com the gold in generating interest on the web:
But maybe the biggest winner of all--fittingly--is Michael Phelps. According to a recent story in CNN, he's looking at between $30-50 million in endorsements. No wonder those medals are made out of gold.
Benefiting from the growth in broadband Internet access, NBCOlympics.com served up more than 1.2 billion pages and 72 million video streams through Saturday, more than doubling the combined traffic to its site during the 2004 Games in Athens and the 2006 Games in Turin. The popularity of the site will very likely make digital rights more significant in next year’s bidding for the 2014 and 2016 Games.[...]
NBC, as the holder of United States rights to the Olympics, was the sole source for online video and the only media organization that could use the Olympics logos. But Yahoo, which offered a feature-oriented mix of news stories and slide shows, gave NBC a run for its online advertising money, or at least audience, attracting just as many visitors, according to Nielsen.