Bright ideas from Brandweek

Looking for some quick inspiration? Brandweek's "Bright Ideas for 2008" is the perfect jump start for your brain. Number 10-- "Greenrating"--is a must-read cautionary tale for anyone hoping to hop on the environmentally-friendly bandwagon (suffice it to say that you'll want to make sure that bandwagon is a hybrid). And if you want to find out the latest about "Lickertising"-- discussed on SBB back in February--just click over to number 6. It's juicy stuff.