A sign of things to come

It's hard to compete for attention in Times Square. If you're going to put up a sign, then, it needs to be big. Really big.

At 25 stories high, and wrapping three sides of One Times Square, a new sign commissioned by Walgreen's will be, in fact, the biggest digital sign in the world. According to a story and video on today's AdAge.com, it consists of "23 synchronized digital screens," more than twice the number of its next-largest neighbor.

No word on when the sign will make its debut, but something tells me that it won't go unnoticed.

Screen capture from AdAge.com video