Why mobile is the future of advertising

In this AdAge interview, Google Mobile Product Manager Summit Agarwal sums up why the mobile web is absolutely changing everything for marketers:

The phone is the ultimate ad vehicle. It's the first one ever in the history of the planet that people go to bed with. It's ubiquitous across the world, across demographics, across age groups.

Google Docs as comunication, productivity tool

The Marketing Technology blog had a great post yesterday about using Google Docs to improve productivity and communication (two of SBB's favorite topics). There's even a video from Common Craft that shows how it works, in a language that even technophobes can easily understand. As I stated in my comment to Douglas's post, to liberally paraphrase R.E.M., this may be the end of software as we know it, and I for one feel just fine.