Monday, October 6, 2008

Newspaper ad revenue sinks to a new low

A story in last week's Editor & Publisher delivers more bad news for the newspaper industry:

Total advertising revenue for the newspaper industry is expected to decline 11.5% to $40.1 billion this year, according to the Newspaper Association of America.


The loss of dollars in 2008, which if the NAA proves to be correct will be the largest decline the industry has seen since the association started tracking results 58 years ago, is due to plunges in print advertising.
With these kind of numbers, expect to see more of this. Who isn't ready to move their paper paperless? Publishers that have made significant, recent investments in printing presses. Know any that fit that description?

1 comment:

brian spaulding said...

Fort Wayne Newspapers will have a lot of work ahead of them for that.

Gotta love going to a website and it automatically starts playing a video advertisement... even better when occasionally plays two ads at the same time. The advertisers in that situation should be rather disappointed to be drowned out by another inaudible video ad.

Why wait at home for the paperboy to deliver when you can read what you want, when you want, on your computer or phone?