A story in last week's Editor & Publisher delivers more bad news for the newspaper industry:
Total advertising revenue for the newspaper industry is expected to decline 11.5% to $40.1 billion this year, according to the Newspaper Association of America.With these kind of numbers, expect to see more of this. Who isn't ready to move their paper paperless? Publishers that have made significant, recent investments in printing presses. Know any that fit that description?
The loss of dollars in 2008, which if the NAA proves to be correct will be the largest decline the industry has seen since the association started tracking results 58 years ago, is due to plunges in print advertising.