tag:blogger.com,1999:blog-2927499066712159439.post581074453775012237..comments2023-11-05T04:51:37.986-05:00Comments on SoundBite Back: Old marketing vs. new marketingAnthony Julianohttp://www.blogger.com/profile/07616129335179635003noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2927499066712159439.post-54085614313709476962008-01-22T18:15:00.000-05:002008-01-22T18:15:00.000-05:00Another great thought starter, Anthony. You are ...Another great thought starter, Anthony. You are right, when we had less advertising, each ad had a greater impact. We will never go backwards, so it is time to recognize the PRINCIPLES that haven't changed and learn how to apply them in todays marketplace.<BR/><BR/>"Everyone" knew who was on the Ed Sullivan show each week, 45 years ago. Not only did people watch it, but they also talked to their friends about it. It was the word of mouth from people you trusted that was powerful. Using this PRINCIPLE, we can do the same thing with our marketing, and that is to use the advertising, P.R. and other marketing tools as a "firestarter". If we create something that will ignite positive word of mouth amoung the right people, then it will take off in ways that money can't buy.<BR/><BR/>A current example of this is the political campaigns going on around us. Romney had the big bucks and outspent his rivals yet, lost in Iowa and New Hampshire. <BR/><BR/>However, despite the new era of Internet marketing, don't throw away traditional media. Instead I would urge folks to evolve and follow the media habits of their clients and customers.ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.com