tag:blogger.com,1999:blog-2927499066712159439.post1797435258006826135..comments2023-11-05T04:51:37.986-05:00Comments on SoundBite Back: My takeaways from the Seth Godin seminarAnthony Julianohttp://www.blogger.com/profile/07616129335179635003noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2927499066712159439.post-43523605805460364672008-01-24T23:07:00.000-05:002008-01-24T23:07:00.000-05:00Thanks, Scott, for another well-thought-out commen...Thanks, Scott, for another well-thought-out comment.<BR/><BR/>I know I'm preaching to the choir here, but radio has a big challenge today: some people see satellite as a main threat, but I think it's just a blip on the radar screen. The real challenge comes from Internet radio. I've been a (free) Yahoo/Launch subscriber for about 5 years, and I gotta say that it's by far my favorite "station." Then again, I'm also a big believer in local media having a great opportunity for differentiation in that they have access to something totally unique--local news and information.<BR/><BR/>Godin alluded to all of this yesterday when he talked about every Google search being a "channel." I really believe that the key thing for marketers to understand today is that the thing they're competing for is the audience's discretionary time, and against all the ways they could be spending that time. A lot has changed, but that's the main thing.<BR/><BR/>One thing's for sure: your stations are smart to be considering these issues. There are a ton of media entities (ad agencies, too!) with their heads in the sand, hoping this will go away. Obviously, it's not going anywhere.Anthony Julianohttps://www.blogger.com/profile/07616129335179635003noreply@blogger.comtag:blogger.com,1999:blog-2927499066712159439.post-20400324825987099882008-01-24T21:46:00.000-05:002008-01-24T21:46:00.000-05:00Thanks for the insight. I listened to most of the...Thanks for the insight. I listened to most of the seminar then lost my internet connection.<BR/><BR/>Due to my working in the mass media business, your third comment caught my attention as I have been looking for ways to prepare our radio stations for this evolution. The folks at FortWayne.com have done a nice job, but they need a way to promote and move their revenue stream to the online business in such a way that the newspapers are a bonus for their advertisers.<BR/><BR/>My radio stations are well positioned as are a couple other station websites in town, but there is another step that radio stations need to do with their branding and positioning in the very near future. (But for now, I'm not sharing this information publicly!)<BR/><BR/>TV, has the power of video and I'd like to see the numbers of our local stations internet activity to see how effective it is.<BR/><BR/>Thanks for alerting us to the seminar!ScLoHo (Scott Howard)https://www.blogger.com/profile/06845134204599222869noreply@blogger.com