If you want to come up with some big ideas in 2008, but you don't know where to start, check out 100-Whats of Creativity, a free e-book from Don the Idea Guy.
Here's just one example...#49:
What if... the idea fails?Download #49 and the other 51 "Whats" here.
Would you start again or close up shop and go into another business?
Would you build on the existing concept or abandon it all together to pursue a completely new idea?
What does a failure say about the market for your product?
The project execution?
The personnel involved?
What will you have learned?
What lessons can you take to the next project?
What constitutes a failure?